LG - 77" Class B3 Series OLED 4K UHD Smart webOS TV

The unmatched beauty of self-lit OLED pixels in the LG OLED B3 is more than meets the eye. Keep pace with the action with a native 120Hz refresh rate for smoother movement whether you're gaming or watching sports. Entertainment extras like Dolby Vision,¹ Dolby Atmos¹ and FILMMAKER MODE give you the big-picture experience straight from your couch.

It's not just OLED, it's LG OLED

LG OLED TVs have been the world's #1 OLED brand for 10 consecutive years.² Setting the standard for innovation and excellence, LG OLED TVs bring to life brilliant color and perfect black on over 8.3 million self-lit OLED pixels.

Perfect Black and Infinite Contrast

LG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED.

α7 AI Processor Gen6

Enjoy outstanding picture powered by the α7 AI Processor Gen6, which uses AI to detect what you're watching and automatically improves the picture and sound quality.

webOS 23, LG ThinQ AI and Magic Remote

Less searching, more streaming, thanks to the next generation of AI technology. Enjoy your favorite content including fitness, sports, entertainment and more.³ Use the Magic Remote to easily find what you're looking for.

LG Channels

Get instant access to over 300 free channels with LG Channels.³

FILMMAKER MODE

Land in the center of the action with LG's FILMMAKER MODE, allowing you to see films just as the director intended.

Dolby Vision and Dolby Atmos¹

Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision¹ for extraordinary color, contrast and brightness, plus Dolby Atmos¹ for wrap-around sound.

¹Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

²Source: Omdia. Unit shipments, 2013-2022. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party's own risk.Visit https://www.omdia.com/ for more details.

³Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change.