Privacy Policy
Effective Date: August 27, 2024
Last Updated: April 17, 2025
J&Y Business Group, doing business as www.LeaseVille.com and its subsidiaries and affiliates (“LeaseVille,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you interact with us online or offline. This Policy applies solely to individuals in the United States who use our consumer lease-to-own services.
Notice at Collection: In accordance with the California Privacy Rights Act (CPRA), LeaseVille provides a Notice at Collection at or before the time personal information is collected. This notice explains the categories of personal information collected, the purposes for which it will be used, and your rights under California law. View our full Notice at Collection
We do not sell your personal information. LeaseVille shares limited personal data only with trusted third-party service providers for specific and legitimate business purposes — including retrieving data to support lease application approval decisions, verifying identity and financial information, fulfilling orders, providing customer support, and conducting marketing (with consent where required). These partners are contractually required to handle your data in accordance with applicable privacy laws and to use it solely for purposes authorized by LeaseVille.
1. Categories of Personal Information We Collect
- Personal Information (PI): Name, address, email, phone number, date of birth, Social Security number, and lease application or payment data. In certain cases, we may request a government-issued ID, bank statements, utility bills, or proof of income.
- Non-Personally Identifiable Information (NPI): Browser type, device identifiers, IP address, usage behavior, and demographic data.
2. How We Collect Information
- Information you provide directly (e.g., application, checkout)
- Cookies, tracking pixels, analytics tags, and server logs
- From third-party partners such as credit bureaus, bank data processors, affiliate networks, etc.
3. How We Use Your Information
- Process and fulfill transactions
- Verify identity and assess lease eligibility
- Evaluate lease spending limits and determine approval terms
- Prevent fraud and ensure data security
- Improve website performance and user experience
- Send transactional or promotional communications (opt-out available)
- Comply with legal and regulatory obligations
4. How We Share Your Information
We may disclose some or all of the personal information collected from or about you with any of the following entities and for any of the following purposes:
- Advertising or Marketing Partners and Collaborators: We may provide personal information to third parties, such as advertising networks, remarketing platforms, or marketing collaborators who assist us with promotional outreach, campaign measurement, or delivering marketing communications.
- Service Providers: This includes vendors, contractors, payment processors, credit bureaus, debt collectors, and analytics providers that assist us with application processing, account servicing, marketing, and legal compliance. Some of these entities may send promotional content on our behalf.
- Government, Regulatory, or Law Enforcement Agencies: We may disclose personal information to respond to valid requests from government authorities or courts, or as required to comply with applicable laws, regulations, subpoenas, or other legal processes. This may also include fraud investigation or protection of our rights or the safety of others.
- In Connection with a Business Transfer: In the event of a merger, acquisition, reorganization, sale of assets, or similar corporate transaction, your information may be transferred as part of that transaction.
- At Your Direction: We may disclose your personal information when you authorize or request us to do so.
- Affiliates, Subsidiaries, and Divisions: We may share your personal information with other entities under common ownership or control to fulfill services, support applications, or provide customer support.
- The General Public: If you choose to post public content such as reviews, forum posts, or social media comments via our services, your information may be visible to other users and the public.
- Aggregate or De-Identified Data: We may share information that has been aggregated or de-identified so that it does not reasonably identify you, for analytics, research, or business insights.
- Third-Party Links: Our website may contain links to third-party websites. We are not responsible for the privacy practices or the content of these websites. We encourage users to review the privacy policies of any third-party site they visit.
5. Use of Cookies and Tracking Technologies
We use cookies and third-party tools like Google Analytics, Google Ads, Google Tag Manager, AWIN, and TikTok to analyze traffic and deliver ads. These may collect anonymous data. Non-essential cookies are disabled by default and require user consent via our Osano cookie banner. You may update your cookie preferences at any time or visit optout.aboutads.info.
For more information, please see our Cookie Policy.
6. Age Requirements and Children’s Privacy
LeaseVille’s services are intended only for individuals age 21 and over. We do not approve lease applications for individuals under 21. Our Services are for a general audience, are not targeted to children, and do not knowingly collect personal information from children under the age of 13. Individuals aged 13 to 20 may browse the site but may not apply for a lease.
7. Sensitive Personal Information
We collect certain sensitive personal information, such as Social Security numbers and financial account data, solely for purposes permitted under applicable laws, including identity verification, fraud prevention, and lease eligibility assessment. We do not use or disclose this information for purposes beyond those permitted by law, and we do not use it for profiling or targeted advertising.
8. Data Security
We take data security seriously. Our systems are hosted on AWS and protected with services from Cloudflare and CrowdStrike. We regularly update our systems to protect the confidentiality, integrity, and availability of your data.
9. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including compliance with legal, accounting, and tax obligations. Typically, we retain personal and financial information for up to 7 years, unless otherwise required by law.
10. Your Rights and Choices
- Request access to your personal data
- Request correction or deletion of your data (subject to legal exceptions)
- Opt out of promotional emails or messages
- Manage cookie preferences via banner or browser settings
11. California Privacy Rights (CCPA/CPRA)
California residents have the right to:
- Know what personal data we collect and how it’s used
- Delete personal data
- Correct inaccurate information
- Opt out of the sale or sharing of personal data
- Limit the use of sensitive personal information
- Not be discriminated against for exercising their rights
To exercise your rights, visit our Do Not Sell or Share My Personal Information page or contact us using the information below.
Authorized Agents: California residents may designate an authorized agent to submit privacy requests on their behalf. To verify your agent, we may require the agent to submit proof of authorization (such as a signed document) and we may contact you directly to confirm the request.
12. Nevada Privacy Rights
We do not sell personal information as defined by Nevada law. You may contact us to request exclusion from any future sale.
13. Categories of Personal Data Collected (Past 12 Months)
| Category | Examples | Purpose |
|---|---|---|
| Identifiers | Name, email, address, phone, IP | Order processing, identity verification |
| Personal Info | SSN, date of birth | Fraud screening, lease approval |
| Financial Data | Bank account, card details, income | Lease qualification and payment |
| Lease History | Orders, returns, fulfillment | Customer service, fraud prevention |
| Internet Activity | Pages visited, clicks, device ID | Marketing, analytics |
| Geolocation | Approximate IP location | Fraud prevention |
| Inferences | Preferences, creditworthiness | Personalized offers, eligibility scoring |
This list is reviewed and updated at least annually as required by California law.
14. Updates to This Policy
We may update this Privacy Policy from time to time. All changes will be posted on this page with an updated revision date. We encourage you to review the policy regularly.
15. Notice to International Users
LeaseVille's services are intended for users located in the United States. If you access our website from outside the U.S., your information may be transferred to, stored, or processed in the United States. By using our services, you understand and consent to the collection and processing of your personal data in accordance with this Privacy Policy and U.S. laws.
16. Financial Incentives
LeaseVille does not offer financial incentives in exchange for personal data at this time. If that changes, we will provide details and obtain your consent before participation.
17. Debit/Credit Card Charge Terms and Conditions
By providing your credit card information and authorizing a transaction, you consent to J&Y Business Group (DBA www.LeaseVille.com) charging your debit/credit card for the total amount specified on your lease agreement. If you update your debit or credit card information, you agree to our Credit Card Terms and Conditions, which means we may use the updated card for future payments unless you notify us otherwise in writing. To remove or update future recurring charges, please contact us using one of the methods listed below.
18. Contact Us
- Email: [email protected]
- Phone: 888-428-5520
- Mail: LeaseVille, 1925 Century Park East, Suite 1700, Los Angeles, CA 90067
- Accessibility: We are committed to making our Privacy Policy accessible to all individuals. If you need this policy in an alternate format due to a disability, please contact us at [email protected] or use our chat support at www.LeaseVille.com.