Effective Date: August 27, 2024 Last Updated: April 17, 2025
This Notice is provided in accordance with the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). It explains what personal information LeaseVille collects at or before the point of collection, and how we use and share that information.
Categories of Personal Information We Collect
Depending on how you interact with us, we may collect the following categories of personal information:
Identifiers: Name, email address, mailing address, phone number, IP address
Personal Information: Social Security number, date of birth, bank account, and income details
Internet or Other Network Activity: Pages visited, browser type, cookies, device type, IP address, tracking pixels
Geolocation Data: Approximate location derived from IP address
Inferences: Information derived from your interactions or application, used to determine lease eligibility or personalize marketing
Sensitive Personal Information: Social Security number, financial account details, and in some cases, government-issued ID — used only for identity verification, application processing, and fraud prevention
Purpose for Collection
We collect your information for the following business or commercial purposes:
To verify your identity and determine lease eligibility
To support fraud prevention, compliance, and risk management activities
To process orders, fulfill deliveries, and provide customer service
To improve website performance and personalize your experience
To comply with applicable laws and regulatory obligations
Some applications may be subject to manual review if additional verification is required.
Sharing of Information
We may share limited personal information with trusted third parties for the following reasons:
Retail fulfillment partners (e.g., Best Buy, Home Depot) to process and deliver your orders
Credit and identity verification partners (e.g., Experian, Clarity Services, FactorTrust, Plaid, Thomson Reuters, Ekata) to verify identity, assess lease eligibility, and prevent fraud
Advertising and marketing platforms (e.g., Google, Instagram, TikTok, Awin) for campaign optimization, only where consent has been provided
Payment processors (e.g., Stripe) to securely validate and/or process your card payment during the lease application and fulfillment process
Your Rights and Choices
If you are a California resident, you have the right to:
Request access to the personal information we collect about you
Request correction or deletion of your data (subject to exceptions)
Opt out of the sale or sharing of your personal information