Samsung - 77" Class S90D Series OLED 4K UHD Smart Tizen TV (2024)

This premium TV features a detailed image, strong contrast and clear motion. Increased depth and AI-powered 4K upscaling all work to bring clarity to your content.

OLED Technology

Discover pure blacks, bright whites and Pantone-validated color. Combined with detail and brightness, this pixel-packed screen gives you a dramatic view for everything you watch.

OLED HDR +

Enjoy powerful brightness and rich contrast. Your TV analyzes each scene to boost brightness and improve image clarity.

Motion Xcelerator Turbo+4

Play games and content with ultra-smooth motion and virtually no lag or blur. Get uninterrupted action with crisp visuals rendered at top speeds.¹

4K AI Upscaling

Instantly transforms lower resolution content into 4K using AI technology. Whether you’re watching an HD movie, live sports or even looking back at home videos, get enhanced clarity with our high-performance, AI-powered processor that upgrades your content scene by scene.²

Real Depth Enhancer

Experience depth and dimension on screen just the way you see it in real life. Real Depth Enhancer creates an immersive experience on your 4K AI TV by mirroring how the human eye processes depth by increasing foreground contrast. For all content, this simple adjustment brings the picture that much closer to reality.

Dolby Atmos and Object Tracking Sound Lite

Keep your ears on the action with built-in Dolby Atmos. You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio – putting you right in the middle of the car chase, stampede, or party scene.

NQ4 AI Gen2 Processor

The power behind the 4K picture that actively improves the quality. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub, Dolby Atmos sound, and expertly upscaled 4K resolution.

Samsung Tizen OS

Stream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.³

PANTONE Validated

Enjoy color validated by industry leading experts at Pantone, so that images on the screen look as incredible as they do in real life. Every hue, tint and skin tone offers a more accurate and beautiful picture.

Gaming Hub

Where gaming comes together. Stream your favorite games right from your TV. No console required.⁴

TV Speakers and Soundbar in Sync

Only Samsung gives you the power to unlock incredible when you pair your TV with a soundbar. With Q-Symphony, your TV speakers paired with Q-Series and S-Series soundbar operate as one. Together, they can optimize all the channels to bring you our most powerful sound experience.⁶

Active Voice Amplifier Pro

Samsung AI TV technology leverages AI to analyze audio, distinguishing and amplifying voices against background sounds, both within the scene and within your room. That means you can hear dialogue clearly, even in the most chaotic scenes.

AI Customization Mode

AI detects what you’re watching and automatically optimizes the TV’s settings for the best viewing experience. Set your preferred picture style by content type – from sports to horror – and then let AI technology do the work.

AI Energy Mode

Sensors and the TV’s processor work together to analyze on-screen content and ambient lighting to automatically adjust your picture settings to reduce energy usage.*